Tips of the Trade
Tip 5: July 2008
Customizing rimless eyewear isn’t just fun – it’s good for business. “One-to-One” or personalized marketing is a goal of many businesses because it allows differentiation of products and services in a way that adds value to the customer. . . [read more]
Tip 4: March 2008
We’ve heard it before…Optical needs to take its fair share of the sunglass business…Sports eyewear is a growing and profitable niche…But how do you make it happen? How do you make sport sunwear work for you? [read more]
TIP 3: February 2008
Do you have a vision that fuels your daily thoughts and activities? Does your mission inspire even when times seem tough?[read more]
TIP 2: January 2008
The same product or service can mean different things to different people depending on what drives their needs. For instance, why do people buy rimless eyewear ? Certainly, some benefits have universal appeal. However, it is often the more personal, “higher-order” benefits that drive the purchase decision and wearer satisfaction…[read more]
TIP 1: December 2007
Reliable rimless eyewear. It's what you expect and your patients deserve.
Rimless options are plentiful. So, too, are breakage and glazing problems. But, this needn't be the case. Here are some tips from Silhouette to help increase your confidence in dispensing rimless eyewear…[read more]