Silhouette's Urban Fusion: Creatively making a clear statement

Urban Fusion: Creatively making a clear statement


With the introduction of Urban Fusion, Silhouette has reinterpreted the design era of the 1940’s and 1950’s, in a uniquely modern and trend-driven way. 


Inspired by the style of the past, Urban Fusion focuses on a combination of innovative materials, clean lines and a large array of colors. Titanium and SPX+ fuse together to create a rich blend of transparent-matte, as well as metallic-shiny effects. This frame is for those who like to express their fashionable, open-minded lifestyle, while appreciating strong design and quality craftsmanship. 


The particular design finesse of the collection has already been recognized with one of the most significant international design awards: The IF Design Award 2016. Out of the more than 5,000 entries from more than 50 countries, Silhouette Urban Fusion received top prize.  


For women, this new style comes in two different lens shapes and seven colors, while men are offered two lens shapes and six colors. Some special highlights for the Urban Fusion are the mint and lilac variants for her and the mix of black with gold for him.  


Available September 2016.  


Silhouette What began in 1964 with a vision – eyewear as an accessory – has today become the world's leading brand in lightweight quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, crafted mostly by hand in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 grams, with no rims, screws or hinges. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has travelled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics.

Urban Fusion: