neubau eyewear celebrates its international launch.
On Wednesday evening, in the middle of Vienna's creative hub, Austria's top fashion, media and design influencers celebrated the global launch of neubau eyewear along with the company of international guests from all over the world.
In keeping with the fresh spirit of the brand, the new range of products were displayed against the backdrop of a stylish dinner and an exciting after party, which included music and dancing from some of the most hip artists in Vienna.
Vienna's 7th district provided the perfect location for the launch of an eyewear brand that has resonated so well with the lifestyle of the cosmopolitan, young, creative generation. The twelve models showcased are available in six colors each, but this only marks the beginning of a vast portfolio of new designs to come. neubau eyewear's first collection of sunglasses will follow in October 2016. All of the current models can be found online on neubau-eyewear.com.
From its origins, to the conception stage, and all the way to manufacturing, this young brand is a true representation of Austrian craftsmanship. These lightweight frames made for comfortability and everyday wear, also live up to the demands of a clientele accustomed to a high quality and sustainable lifestyle. As Daniel Liktor, neubau's head of brand, put it: “In an attractively authentic way, neubau eyewear reflects the current zeitgeist of eyewear fashion. It is inspired by the young, creative and contemporary side of Vienna, and can be seen as a homage to hip, urban areas everywhere, as well as to the proactive people that live in them and make it all happen.“