REM Eyewear Introduces New John Varvatos Optical Styles
Meticulously designed with both rock ‘n’ roll sensibility and elegance, the new John Varvatos optical styles by REM Eyewear showcase modern framework, old-world tailoring and sophisticated silhouettes, creating the ultimate gentleman’s essentials.
A perfect extension of John Varvatos’ cutting-edge design and effortless cool, the latest eyewear releases have more to offer than what meets the eye. For the guy who values understated opulence, the V151 in the Artisan collection is a lustrous day-to-night frame that accentuates facial features, while not overpowering its wearer. And with roots in contemporary styling, the V364 and V365 from the Classic collection draw inspiration from timeless designs, materials and silhouettes that speak for you when you enter a room.
Drawing inspiration from the past, the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery – continue to reflect the quality and attention-to-detail inherent in old-world tailoring, while creating luxurious, comfortable clothing for a modern lifestyle. For new Soho designs, you’ll discover the inspiration of opulence with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple.
Available for purchasing now, this John Varvatos optical collection will carry a book price of $125-$150 USD. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com.
Artisan Collection – V151: The newest rock ‘n’ roll hall-of-famer in the John Varvatos Artisan collection, the V151, is a style that will take you places. Crafted with full titanium, the sleek, modified square frame showcases a pressed pattern with epoxy-fill on the temples and a plastic sleeve on the temple tips, accented with the signature JV logo, creating eyewear you can’t resist. Available in Matte Black, Brown and Gunmetal in 53/17/145.
Classic Collection – V364: Exhibiting laid back luxury at its best, the V364 is a tailored, masculine frame that commands a presence from the John Varvatos Classic collection. The V364 features a flattering modified square silhouette and rich acetate construction, in addition to edgy beveled temples and an eye-catching integrated spring hinge labeled with ‘JV,’ making it a statement piece that’s sure to get you noticed. Available in Black/Tortoise and Brown in 53/16/145 in 56/16/145.
Classic Collection – V365: The V365 from the Classic collection beautifully integrates John Varvatos’ passion for fashion and roots in rock ‘n’ roll. Showcasing a sophisticated round shape, pressed detail with epoxy-fill on the temples and opulent color ways synonymous with the brand’s essence, rock star style takes center stage with the V365. Available in Olive and Smoke in 47/20/145 and 50/22/145.
About REM Eyewear: REM Eyewear is a worldwide leader in the innovative design, manufacture and marketing of state-of-the-art eyewear, serving more than 80 nations across six continents, with headquarters in Los Angeles, Sydney, Hong Kong and the UK. Lead by award-winning Creative Director, Nicolas Roseillier, REM's portfolio of best-selling brands includes John Varvatos, Jonathan Adler, Converse, Tumi, SPINE, Jones New York, Cosmopolitan, Lucky Brand, Lucky Kid, Indie, Lipstick, Surface, and Visualites. Family owned-and-operated for more than sixty years, REM Eyewear is dedicated to upholding its core values of Quality, Imagination, Commitment, Collaboration, Wisdom, Trust and Respect. For more information on REM Eyewear, visit us at www.REMEyewear.com.
About John Varvatos: Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007 and The CNN Style Award’s “Menswear Designer of the Year” in 2013. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch John Varvatos Records in February 2014. The collection is distributed in freestanding John Varvatos boutiques and better department stores throughout the world.