REM Eyewear Adds New Styles to John Varvatos Eyewear Collections
With a vise-like grip on the men’s fashion scene, John Varvatos and his trademark detailing have become synonymous with cool. The latest eyewear collection from REM follows suit by echoing the same tough, yet tailored touches, making it a force to be reckoned with.
The three optical and four sun style additions include an assortment of high quality materials and iconic elements that are unique to the four John Varvatos Eyewear collections – Soho, Artisan, Classic and Bowery. For new Soho designs, you’ll discover the inspiration of luxury with rich, ultra-polished styles. Artisan models showcase elegant fleur de-lis detailing and filigree work, while Classic styles show off clean lines and hints of leather seamlessly inlaid. Lastly, inspired by the essence of rock ‘n’ roll, Bowery frames are easily recognizable by the guitar-stock inspired hinge décor on every temple.
Available for purchasing now, this John Varvatos optical collection will carry a book price of $125-$135 USD, while the sun collection will carry a book price of $128-$158. For more information or to schedule a viewing with your REM sales representative, call 800-423-3023 or visit REMEyewear.com.
V204: A unique shape that’s contoured to perfection, the V204 from the Soho Collection is sure to be a crowd pleaser. Inspired by vintage styling, the V204 is a conversation piece with its sleek modified square silhouette and highly polished framework. The V204 also introduces the new colorway, Havana Tortoise, for John Varvatos Eyewear. Available in 50/21/150 in Black/Tortoise, Havana Tortoise and Smoke Crystal.
V205: Boasting custom-rivet hinges synonymous with the Soho Collection, the V205 is a flawless wearable frame that’s a great option for men. An elevated level of polished, tailored design, the V205 has a sleek modified square silhouette with temples that showcase a custom core wire pattern inspired by 13th century Ottoman Empire architecture – a timeless design for the stylish John Varvatos consumer. Available in 49/21/145 in Black/Tortoise, Brown and Havana Tortoise.
V363: Perfect for the Varvatos fan who enjoys the finer things of life, the V363 is sophisticated with a bit of rock ‘n’ roll edge. Crafted from handmade acetate the V363 Bowery Collection addition boasts a square shape with a key hole bridge and features a mix of interesting colorways and textures that give the frame a rich, luxurious feel. Available in 53/19/145 in Black/Tortoise, Brown and the much requested return of Navy Gradient.
V796: Unapologetically luxurious, the V796 embodies a tailored retro attitude that’s a showstopper for the Bowery Collection. Boasting a flattering modified square shape, CR39 backed blue AR coated lenses, a laser-engraved ‘double V’ also on the lenses, along with the signature Bowery guitar hinge on the temples, the V796 truly captures the essence of rock ’n’ roll that’s synonymous with the John Varvatos brand. Available in 54/22/145 in Brown, Olive and Smoke.
V797: For the man who appreciates luxury, expert craftsmanship and a classic silhouette; the V797 in the Artisan Collection is perfect. With an iconic aviator shape, nylon backed AR coated lenses and a beautiful pressed pattern with epoxy fill on the temples, the handcrafted frame is firmly placed in the savoir-faire world of Varvatos. Available in 59/14/135 in Brown, Gunmetal and Taupe.
V798: A timeless frame for any man who values style, the V798 is a classic new frame in the Artisan Collection that has edgy sensibility. In today’s fashion, the 90’s are definitely back in-style, hence the smaller aviator silhouette in the V798. Producing a more modern feel, the V798 features a rounded stainless steel coining at the rim, allowing for maximum lightness and comfort while giving this piece a very interesting profile. Available in 58/15/150 in Antique Gold, Antique Gunmetal and Black.
V603: Delivering distinctive design and classic style with a signature edge, the V603 from the Soho Collection is a must-have frame no matter what the occasion. Showcasing polarized lenses (offered in all Soho sun styles) a retro aviator shape and sleek elements such as custom rivet hinges, pressed pattern core wire and laser-engraved markings with epoxy fill on the temples, the V603 is a great option to complete the head to toe rock ‘n’ roll Varvatos look. Available in 54/19/150 in Black/Tortoise, Honey Tortoise and Tokyo Tortoise.
About REM Eyewear
REM Eyewear is a worldwide leader in the innovative design, manufacture and marketing of state-of-the-art eyewear, serving more than 80 nations across six continents, with headquarters in Los Angeles, Sydney, Hong Kong and the UK. Lead by award-winning Creative Director, Nicolas Roseillier, REM's portfolio of best-selling brands includes John Varvatos, Jonathan Adler, Converse, Tumi, SPINE, Jones New York, Cosmopolitan, Lucky Brand, Lucky Kid, Indie, Lipstick, Surface, and Visualites. Family owned-and-operated for more than sixty years, REM Eyewear is dedicated to upholding its core values of Quality, Imagination, Commitment, Collaboration, Wisdom, Trust and Respect. For more information on REM Eyewear, visit us at www.REMEyewear.com.
About John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, and John Varvatos U.S.A. Collection and Boys’ line, as well as Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007 and The CNN Style Award’s “Menswear Designer of the Year” in 2013. In October 2013, John released his first book entitled John Varvatos: Rock in Fashion, which documents the elements of rock style that are intrinsic in the music community. Further rooting the brand in music, John Varvatos entered into a strategic partnership with Republic Records to formally launch John Varvatos Records in February 2014. The collection is distributed in freestanding John Varvatos boutiques and better department stores throughout the world.