REM Eyewear Unveils Customizable Eyewear With Converse Custom
Sun Valley, CA (September 24, 2014) – Imagine consumers coming to an optical shop, to play and be creative, building one-of-a-kind products. Converse, a pioneer in customizing fashion, now brings this opportunity to eyewear, with the launch of Converse Custom kiosks for independent eyewear retailers in the U.S.
Complete with an assortment of hip Converse frames, and a built-in iPad, the kiosk becomes a place for consumers to build their eyewear by choosing their style, and selecting from a variety of designs to be laser engraved into the eyewear before it is sent to the retail location for lenses to be inserted and the frame adjusted to the consumer's face. It's a game changing environment for an optical shop.
REM Eyewear, the worldwide licensee of Converse Eyewear for over 25 years, asserts that Converse Custom is a significant progression into the modern world for eyewear.
“We live in the age of customization. Consumers like to have more input on how their products are being made, whether it’s eyewear, clothing or the cars they drive.” says Mike Hundert, CEO of REM Eyewear. “Creating an atmosphere where consumers can be creative, play and customize their frames, is an exciting new way to engage consumers in the eyewear environment, and enhance their purchasing experience.”
Eyecare professionals can enroll in this revolutionary opportunity, and create an innovative consumer engagement zone with Converse Custom by signing up and paying a low-cost membership fee, which covers the retail display kiosk, one iPad and one sample frame of each style, for a total of eight frames.
To learn more about Converse Custom, schedule a viewing with your REM sales representative, or call 800-423-3023.
About REM Eyewear
REM Eyewear is a worldwide leader in the innovative design, manufacture and marketing of state-of-the-art eyewear, serving more than 80 nations across six continents, with headquarters in Los Angeles, Sydney, Hong Kong and the UK. Lead by award-winning Creative Director, Nicolas Roseillier, REM's portfolio of best-selling brands includes John Varvatos, Converse, Tumi, Jones New York, Cosmopolitan, Lucky Brand, Lucky Kid, Indie, Lipstick, Surface, and Visualites. Family owned-and-operated for more than sixty years, REM Eyewear is dedicated to upholding its core values of Quality, Imagination, Commitment, Collaboration, Wisdom, Trust and Respect. For more information on REM Eyewear, visit us at www.REMEyewear.com.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” ”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.