JONATHAN ADLER SETS SIGHTS ON EYEWEAR

JONATHAN ADLER SETS SIGHTS ON EYEWEAR

 

New York City, NY. – September 22, 2014 – Jonathan Adler and REM Eyewear announced today a licensing agreement to produce women’s eyewear, which will launch in March 2015 at optical and department stores.  This is the latest addition to Adler’s assortment of fashion accessories, which includes handbags, scarves, wallets, men’s neckwear, and socks for men, women and children. The eyewear collection will include sunglasses, readers and optical frames distributed globally.  

 

Styles take details from furniture design, such as campaign hardware, and apply them to eyewear. Circular temple tips are branded “JA,” and custom acetate has been developed for the brand.  The retail prices of the collection range from $58 for readers to $135 to sun and $195 for optical frames. 

 

“I’m obsessed with eyewear. It fits my world perfectly,” said Adler. “Eyewear is glamour. Eyewear is style. Glasses can make or break a guy or girl, so I’m excited to be playing in this world.”

 

“Jonathan Adler is a fearless pacesetter of modern design, recreating the past and bringing us into the future in imaginative ways,” stated Mike Hundert, CEO of REM Eyewear, who signed a five-year agreement to make and distribute the eyewear worldwide. “He is smart, irreverent, and fun — personality traits that percolate into the creativity of Jonathan Adler Eyewear.”

 

The Jonathan Adler brand is an ideal contemporary fit into REM’s powerful brand portfolio that includes Converse, John Varvatos, Lucky Brand, Tumi, Jones New York, and Cosmopolitan, in addition to its house brands of Visualites, Surface, Lipstick, and Indie. Headquartered in Los Angeles for its 60 years, REM serves customers in more than 80 countries from its global offices in Hong Kong, Australia, and the United Kingdom.

 

Media Contact, REM Eyewear:

Shanetta McDonald

818.827.0115 / smcdonald@remeyewear.com

 

Media Contact, Jonathan Adler:

Ryan Dziadul

212.645.2802 / ryandz@jonathanadler.com

 

About Jonathan Adler

Jonathan Adler is dedicated to bringing style, craft, and joy to your life.  There are more than 25 Jonathan Adler stores worldwide, a thriving e-commerce site, and a wholesale business boasting over 1,000 locations globally. His roots as an artist and sculptor continue to influence his brand of home accessories, which includes decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, lighting and more. Adler is the author of the Happy Chic book series. He lives in New York City with his partner, Barneys Creative Ambassador at Large Simon Doonan, and their Norwich Terrier Liberace.  To learn more, please visit www.jonathanadler.com.

 

About REM Eyewear

REM Eyewear is a worldwide leader in the innovative design, manufacture and marketing of state-of-the-art eyewear, serving more than 80 nations across six continents, with headquarters in Los Angeles, Sydney, Hong Kong and the UK. Lead by award-winning Creative Director, Nicolas Roseillier, REM's portfolio of best-selling brands includes John Varvatos, Converse, Tumi, Jones New York, Cosmopolitan, Lucky Brand, Lucky Kid, Indie, Lipstick, Surface, and Visualites. Family owned-and-operated for more than sixty years, REM Eyewear is dedicated to upholding its core values of Quality, Imagination, Commitment, Collaboration, Wisdom, Trust and Respect. For more information on REM Eyewear, visit us at www.REMEyewear.com