ClearVision Optical recently introduced two formats to provide education for success in the kids business. Its exclusive training video series, Success in the Kids Business, and Beyond the Brand, a short magazine designed to provide thought provoking information, insight and education, are now available at cvoptical.com/kidsbiz.
Beginning with an introduction to its 2014 Kids Collection, the Success in the Kids Business video series includes three additional, educational video shorts, including:
Eyewear: How Can Eyecare Professionals Succeed in the Kids Business?
This short video focuses on selling strategies including how to best reach the kids’ demographic in your area; determining balanced price points for all of your customers, including managed care; and reaching “critical mass.”
Eyewear: Merchandising and Selling in the Dispensary
Merchandising has been proven to boost frame sales, especially in the kids eyewear business. Implementing a variety of tried and true merchandising strategies can help eyecare professionals meet sales goals, even in the most challenging economic times.
Eyewear: How to Create a Great Kids Frame Board
Topics such as choosing frame materials, styles and colors to maximize your selection, as well as tips for refreshing inventory and choosing vendors, are discussed in this short video.
ClearVision’s latest issue of Beyond the Brand focuses on the kids business, including: An informational article on the Affordable Care Act (ACA) Pediatric Essential Health Benefit
Tips for building a kids business
ClearVision’s exclusive Success in the Kids Business videos and Beyond the Brand magazine are available at cvoptical.com/kidsbiz and on YouTube at youtube.com/ClearVisionOptical. Complimentary white papers corresponding to each of the three informational videos are available for download at cvoptical.com/kidsbiz.